Marketing Leadership for American Manufacturers

The Right Horse is dedicated to helping small and midsize U.S. manufacturers stand out and grow with clear, high-impact marketing—without the hassle or the overhead of a big agency.

Craig Keller profile
Craig Keller
Founder, The Right Horse

I'm a solopreneur who believes great American manufacturers deserve better marketing. My mission is simple: guide you to communicate your true value, connect with real buyers, and grow with confidence—even if you don't have a big team or a full-time CMO.

I Understand Your Challenges

Most small and mid-sized manufacturers struggle with outdated or scattered marketing. Your digital presence might feel inconsistent, and your team is stretched thin—often without senior direction or clear strategy.

Good companies making great products shouldn't be invisible. I've helped manufacturers like you clarify their message, track real performance KPIs, and fill their pipelines—without needing a full-time CMO.

How I Help You Win

  1. Clarify your brand message with a StoryBrand-aligned BrandScript.
  2. Build modern content systems so your website becomes a true lead engine.
  3. Activate smart campaigns that drive visibility, nurture leads, and get you in front of decision-makers.
  4. Train your team (or you) so you can sustain growth without hiring a big in-house staff.

Optional: Website redesign, paid media, or automation—managed by me with trusted partners.

What Success Looks Like

  • Your team becomes sharper, more aligned, and more confident.
  • You stop guessing and start seeing measurable results.
  • Your pipeline fills with qualified leads.
  • Your marketing finally matches the value of your products.
Don't stay invisible.

Burnout, wasted budgets, and missed launches shouldn't define your growth story. With a guide, you can stand out in a crowded market.

View Pricing & Pick Your Plan
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