Stop Talking About What You Make—Start Showing Buyers Why It Matters
If you're in stamping, deep draw, hydroforming, roll forming, or any other form of precision metal shaping, chances are your website already has a “Capabilities” page.
It probably lists press tonnage, tolerances, materials, maybe a mention of tool room expertise.
Which is fine. But its not enough.
Because buyers—especially engineers and sourcing teams—aren’t only looking for a list of machines.
They’re looking for a solution. They want to know if you can help them reduce risk, improve manufacturability, and make their project successful.
So if you're using your blog to post holiday hours or company BBQ photos... you're missing the point.
Here are five articles that every metal forming company should have on their site—articles that don’t just attract clicks, but attract better buyers, shorten the sales cycle, and build long-term trust.
1. “What Impacts the Cost of a Metal Formed Part?”
This is the article. The one everyone avoids because they don’t want to “talk price.” But your buyers are already searching for it—and if you don’t answer, someone else will.
This article doesn’t have to list your rates. It should explain:
- What variables affect cost (material, part complexity, volumes, tolerances, tool life)
- How decisions made in design affect cost down the line
- What to consider during the quoting process to avoid surprises
When you educate buyers on pricing inputs, they show up smarter—and they trust you more.
2. “Metal Stamping vs. Deep Draw: Which Is Right for Your Part?”
Engineers don’t always come to you with a perfect process in mind. Sometimes they need guidance.
That’s where this comparison article comes in.
It should walk through:
- Key differences between processes
- Typical part geometries and applications
- Cost, tooling, and volume considerations
- Common failure points and how to avoid them
This kind of content helps you get found for high-intent searches and shows your team is focused on fit—not just selling what’s on the floor.
3. “Designing for Manufacturability: 7 Ways to Reduce Cost and Improve Yield”
This article is about partnership. About showing that you don’t just stamp parts—you make them better.
Here’s where you share:
- DFM tips your engineers give to first-time buyers
- Real examples of tooling changes that improved throughput
- Design tweaks that reduced scrap or improved dimensional control
- Things buyers get wrong when submitting CAD files or prints
This kind of article earns trust from engineering teams—and sets you apart from vendors who only show up with a quote.
4. “How to Choose the Right Alloy for [Industry or Application]”
Material selection is one of the most common (and costly) friction points in early-stage projects.
So give your buyers a head start.
Write content that helps them understand:
- Which alloys perform best in their application (spring, corrosion, fatigue, conductivity, etc.)
- How tolerances and performance are affected by rerolling or heat treatment
- What tradeoffs they’re likely to face between cost, machinability, and strength
Tailor this to your verticals—medical, automotive, aerospace, etc.—and you’ll attract higher-quality leads who are already thinking about the right questions.
5. “What to Expect When You Start a Project with Us”
Most buyers have no idea what’s going to happen after they click “Request a Quote.”
This article demystifies the process—and builds a ton of trust.
Explain:
- What happens after the RFQ (internal review, DFM check, tooling feasibility)
- What timelines look like for NPI vs. repeat orders
- What happens during sampling, validation, and production ramp
- Who the buyer interacts with at each stage (engineer, project manager, account rep)
This kind of content reduces friction, reassures the buyer, and shows that you run a tight ship.
It also makes your sales team’s job 10x easier.
Final Word
Metal forming companies don’t need to compete on tonnage or tolerances anymore.
You compete on clarity, trust, and value early in the buying journey.
The content you create should reflect that.
When your blog becomes a hub of useful, credible answers—not corporate noise—you stop being just another supplier.
You become a partner engineers and sourcing teams want to work with.
👉 Want help turning your expertise into content that attracts better leads and helps your sales team close faster?
View Packages & Pricing – The Right Horse builds industrial content systems that actually drive business.
